Durvillaea potatorum, or Bull Kelp, is native to Australian and New Zealand waters. It carries over 60 minerals, 21 amino acids, vitamins, omega-3 fatty acids, natural prebiotic fibres and bioactive polysaccharides. Kelp is nature's multivitamin. It is the kind of ingredient that supports every system from their brain to their cells. It is a foundational daily addition for pets of every age and life stage.
 
Thyroid function and metabolism
Provides naturally occurring, bioavailable iodine that supports healthy thyroid function and balanced metabolism, essential for energy regulation, weight management and overall hormonal balance.
 
Dental health
Active compounds including fucoidan and Bacillus licheniformis are absorbed into the bloodstream and concentrated in the saliva, where they soften existing plaque and tartar, inhibit the bacteria responsible for bad breath and prevent new plaque from adhering to the teeth.
 
Gut health
Natural prebiotic fibres and bioactive polysaccharides feed beneficial gut bacteria, promoting a balanced microbiome, smoother digestion and reduced gas over time.
 
Coat and skin
Minerals, omega oils and B vitamins nourish the skin from within, supporting coat quality, hydration and shine with consistent daily use.
 
Joint health and immunity
Fucoidans and natural anti-inflammatory compounds help ease joint stiffness and strengthen the immune system, contributing to long-term mobility and resilience.
 
One ingredient. Nothing added. Suitable for dogs and cats.